I just finished saying in Part One that before you connect with others, you have to know and be yourself. Moving on, we see that a purpose-driven blog won’t stand alone. Because it’s a blog, not a book. If you are putting in the time to draft posts that are four, six, eight paragraphs long and are counting on one or two hands the number of likes and comments coming in or haven’t seen a rise in readership, it’s probably a good idea to step out and socialize more with other bloggers. You can write, sing, preach, journal, cry, paint your heart out but if you’re not investing in other blogs, you’re not as likely to draw investors for yours. In the world of business, you need to offer a product that is unique and consumable, something people need and want to come back for. But even generic goods will earn sales if you put in the time. It’s a simple correlation between exposure and growth potential.
More than the quantitative aspect of blogging, though, I would like to look at the qualitative. Your zeal will ring out, only to fall flat, if it doesn’t offer relevance or resonance. I repeat something I was impatient to throw out in Part 1. Ask yourself why anyone should read, let alone follow, you. I shouldn’t have to declare I’m a writer on this blog. You should be able to see and feel it. But let’s go a step further. So what if you do? Do I seriously imagine that thousands of people week in, week out will be as involved in my struggles, questions, poetry as I am? You ought to see something of your own story here – your past, your hopes, your convictions which grow sharper in your assent and dissent. Isn’t the finest literature or visual art a mirror of human experience? Why is this so? I borrow from the wisdom of a professor who said years back: we listen autobiographically. This gem of a truth is a whole other post but keeping to this discussion, it’s good to bear in mind that people are reading and processing what you offer from the reference point of their own story. Rather, this is what they want to do. Here’s a powerful example. I assumed it was the thought of divine sacrifice that brought Casey to tears over the sculpture of Mary holding her dead Son after the crucifixion in this post. Casey clarified that she was, in fact, “very moved by the poignant imagery of being held by a loving mother” because her own childhood experiences had left her beggared in this regard. We approach a relationship, whether with a friend or work of art, through the screen of our own story. This describes the wife, reader, consumer in me. But as an artist I blog by seeking to tap a part of life that we all participate in so you can relate to me in the most fundamental sense of the word relationship. In your own blogging, you can target a topic relevant in your niche. Or more broadly, keep up the writing, dance, artwork that touches the universal longing for knowledge or intrigue in what is fantastic, beautiful, and possible. You will find more on resonance in this post Why We Read. It is not a strict dictum of blogging to give viewers something they want or can identify with but it’s understandably the ideal. Something neat can also happen along the way. Once you establish a loyal readership that comes to trust you will deliver the goods (or at least die trying), it almost won’t matter what you offer. This, from my observation of dynamic bloggers who have charmed their crowd. It is the faith of relationships, the magic when your readers want you.
When we’re moved to action or wonder we don’t stay self-absorbed. Or silent. We express how we were affected, tell how we found a forgotten part of our heart or the door of a mental paradigm opening. It’s the relating back, our need to deepen connections. I went ahead with this miniseries largely to acknowledge the remarkable support that has made this holistic journey as transformative as it has been for me. It gets electric here sometimes. I told Casey, a new reader, that it felt like we were lighting dynamite in the conversation. We agreed it was kaboom! My generous supporters wow me with their profound, eloquent insights. Fourteen hundred followers with and without the verbal response will be two different blogs. I’d be willing to lose a piece of my stats if that were the only way to keep the extraordinary comments – no way on earth am I parting with them. My grandchildren will know me more richly and deeply for them. In sharing how my writing affected their spirit, beliefs, decisions, my readers have in turn pulled parts of me out of the shadows. I’ve discovered more of myself in the connecting. It was a blogger who folded the poetry back into my hands and told me not to give it up. And though it’s comprised only 15% of my posts, poetry has made up the majority of my Top 10. Which means that if I want to grow faster, I should put out more poems (or shorter posts). It is unthinkable that I almost closed shop in the early days. I was torn between the helpless writing and the uncertainty of blogging. “Who the hec wants to hear another mom blogger?” I grumbled at my husband. Little did I know that my readers would show me I am more than Mother, especially through the feedback on the poems I had yet to write. That yes, I can stake a place among 74 million WordPressers.
Listen to your supporters. Just as you have to move in tune with your dance partner, cue in on their response. Observe your most popular posts. They might shape your blogging. Seeing the Black Santa garner the greatest number of comments among all my posts (until the posts on blogging came out) confirmed I was on track with a big project that’s in the works. I also discovered that I thoroughly enjoy playing Barbara Walters – to gain access to motivations and history, encourage people to spill their guts. Turns out, my readers got a kick out of the role play and the results as much as I did. So it seems my alter ego should be let out again someday.
As each blogger is unique, so will each community be. This reader left a wonderful reply on Part 1. Like energies will find like energies. And this is why I feel compelled to read and comment here. It’s the reason others are compelled to read and write where they read and write. There is an energy that is often more than the sum of the parts. But it all starts with the craft, the need to expel and breathe out something that nudges us to move from us. Just the other day I visited a blog with an energy very different from the one here. The personality, the language of the blogger drew company I probably won’t. It was an active site and the group was having fun. I think two bloggers can also put out a similar post and get a different type and level of response. Your community will be its own.
There’s nothing complicated about blogging at core. To succeed, you need both the interaction and the content others want to interact with. Many of you have made me feel like the richest woman this side of heaven. But the point of this post is to serve my fellow bloggers, to help pave your road of gold.
Let me know what was most helpful. I appreciate the interest in this miniseries.