This happens not to be how I view my blogging but this metaphor is built into every one of our blogs. You’ve all done sales. Every time you’ve recommended a book, movie, or restaurant, you were doing it. And every referral of yours that someone’s followed through on showed either your delivery was good or the product sold itself. Well, here you are self-employed as a blogger, your currency not dollars and cents but time. So why isn’t your blog growing as you’d like?
1. They don’t know you’re there.
I’ve seen you put up 800, 1200 impassioned words and I’d love to see you earn more than four likes. You obviously care about your blog. It looks good. You’re open for business. But it sure is quiet. If your livelihood were at stake, what would you have made sure to do before the Grand Opening and kept up? Right, advertise. I didn’t think this needed to be said again but are you visiting and engaging bloggers? Do better than I did. When I stepped out on WordPress, it was just my nose pressed to my words. I didn’t know to look up. Twenty-one months later, giving to get is how I neither blog nor live but if you’re offering decent material, Natural Cyber Law says you should enjoy some support back.
2. But they’re not buying.
There is a sense in which we’re all peddling our blog and asking passersby for their time. Our FOLLOW ME button betrays us in this hope. If your business plateaus, what do you do? The question really is what should you do differently? You change the marketing, move, rethink your niche or product. The product would be the last thing you touch in blogging because there are so many of us out here that a decent presentation should connect you with like-minded viewers. Through the wide range of topics I have covered, my offering comes down to my writing. My product – though I wrinkle my nose to say it that way – is every word I lay as carefully as a mother does her newborn in his cradle. If the idea of sales is too crass for you as it threatens to be for me, think of sponsorships. Sales is really the business of eliciting support for merchandise, service, or information, and sponsorships seek patronage usually on a larger scale or for artistic enterprises. Whether small or big, quantitative, or qualitative, patronage is payment in various forms for work considered worthy. In blogging, what you’re asking of us is our time. You either convince us you’ll make it worth our while or you don’t.
3. There’s nothing in it for them.
Remember, you’re not filling a private journal but seeking an audience. You scribble away zealously. You really want to write this, share that. But will it grab us? If you were someone else and stumbled on your blog, would you be impressed? Would you follow? I’m not talking about subscribing to your own blog to raise the count. I’m asking if you’d find any amusement, entertainment, beauty, insight, inspiration, intrigue, laughs, provocation, stimulation, information that’ll make you want more on that blog. Leave you actually looking forward to more.