This is one post I did not see coming. When a reader recently asked how I built my “vibrant community in such a short time” and solicited a how-to, I thought of the reasons I’m not the ideal blogger to be offering advice. While I’ve been blessed with a dynamic readership, my numbers are not something power bloggers would dignify with a sneeze. I also was as clueless as they come to the blogging world, and got off to a fairly slow start. I didn’t understand what the Reader was, took weeks to learn how to manage my dashboard, did not know to tag my posts (correct, I did not tag them), reparably broke my Follow me widget, had no idea bloggers reached out to one another. Precisely because my learning curve had nothing to do but shoot up, I decided I do have something to say after all. I will share in Part 1 the choices I have made in the blogging and talk more in Part 2 about how this responsive community grew.
I’ve done network marketing, and appreciate the importance of goal-setting and positive thinking. But I’m just not one to determine I will have X number of followers by such and such time. A part of me remains in awe of people, both in and outside the virtual realm, who will their aspirations into being. Here are a few reasons I don’t dream to the moon as a blogger:
1) My cautiousness against presuming upon my life circumstances
2) Realism. The simple math in my weekly allowance of blogging hours. After Day 5 of not being able to put out my next post, I’m one ornery wife as it is.
3) A different purpose. In what I like to speak of as an organic process, I discovered my blog would be an art gallery – at least an attempt at one. Not of paintings or photographs, but words. And so the way I give birth to my posts fits that vision. If I had to choose between searching for the perfect word and befriending 20 new bloggers in a given window of time, there would be no competition. Because my goal isn’t to bust the roof on my stats. My art will always trump the blogging. This is the act that disqualifies me from any chance at power bloggerdom. Not to say the celebrities among us don’t write well because you obviously can’t attract and sustain a massive following without good content. But those rocketing through the virtual stratosphere will not get hung up over a word. Most people won’t because it isn’t smart to. It’s the romantic in me. The Starving Artist Syndrome. I believe the readers will come, as they have – those who will think with me, drink words with me. Would Hemingway have spent his time marketing himself before perfecting a story? Just heard the man turn over in his grave, swearing at the comparison to a ten-month-old blogger. My writing isn’t perfect, and I continue to go back and touch up old posts. My husband withholds the “like” where his wife falls short of his expectation. Now, of course like any of us I would love to speak to an audience ten times larger. But numbers will not woo me from my beloved word, a writer’s dream and duty to self.
One of the first rules of Blogging 101 is to identify a clear motif for what we want to share along with our target audience. In my earliest days, I read plenty of warnings against keeping my topics as broad as I have. I took a chance and look back, grateful I got away with it. I managed to because while my blog was open-ended, I was not aimless. The intensity I had to pack up and ship back to New York when I settled in the easy West I was able to reroute to cyberspace and put to work for me. I could go all out on my blog, simply be the woman who would much rather sit in on a college lecture than a baby shower.
I’m speaking of what’s consistent with my ability, nature, and temperament. It will be a different story for most of you. Many bloggers are and want to be more carefree and freewheeling. We need four of you for every one of me. Make the fun spirit and fluid energy work for you. As hard as I dig my heels in on some issues, I haven’t built this blog upon rants because I don’t want you coming near only to hear me yell all the time. I want to stay more measured. A philippic of a post that’s been sitting in my drafts pile will be a rational appeal as much as an emotional one when it’s published. I don’t bother sharing what new gizmo my husband got and don’t put up photos of breathtaking places in CA. I screen post possibilities through the grid of my goal, which is to elicit as much mileage out of the limitless potential we enjoy to sharpen one another, provoke thought, examine truth, celebrate beauty. The purpose might sound good to you but you may want to achieve this through a medium other than words.
But Don’t Just Be Yourself
I’ll be talking about the social aspect of blogging in the next segment but once people happen to swing by your site, you need content that impels visitors to become readers, right? Else, they will drop in and drop right back out. I never set out to capture followers in the writing. I don’t think you can decide you’re going to produce a post that will make others want to read and stay. I just write. Like my life depends on it. What gets you up in the morning, inspires you during the day, keeps you up at night? If what you want to share with the world does not light your eyes, you can’t expect it to strike anyone else’s gut or funny bone. Why should people follow your chronicle of pain, emotional or physical? How does your photography or drawing stand out? I am not speaking from the angle of competition. You are already unique as a person. How does your blogging bear your thumbprint? Don’t just be yourself. Be yourself in the fullest. For me, this means the 20th draft. I’m sorry that the bloggers who have collaborated with me know this is no exaggeration. Take the compulsion for the best word, every post signed in blood; and the desire to encourage others along the examined life, and what you have is A Holistic Journey. What are the defining characteristics of your blog and why do they matter?
How can anyone really tell you how to prosper out here when there are over 74 million WordPressers, each sui generis? Be who you are – but I mean, at your best. Find your best. This is what I ask of myself both to please the mirror and make it worthwhile for my readers. Locate your mission and be all you.
Continued in Part Two.